Zendai | Your AI Bookkeeper in LINE chat

Zendai helps make bookkeeping easy and simple. Even your grandma can use it.

Running a local business is hard. Really hard.

As someone who has been on both sides—working in a fintech startup and running my own café—I’ve seen firsthand how small businesses struggle to survive. They’re up against big companies that have technology and resources. Meanwhile, most local businesses are run by households or solo entrepreneurs who wear every hat: owner, manager, cashier, marketer, and accountant.

And let’s be honest—It is hard to be good at everything.

The Challenges

The truth is, many local businesses don’t have the luxury of time or money to invest in long-term solutions. Their priority? Surviving today so they can keep going tomorrow. But this short-term focus often leads to bigger problems down the road:

Day-to-day struggles: It's hard to keep track of everything when you're doing it all yourself. You might know your business inside and out, but that knowledge stays in your head. This makes it hard to grow or even to make good decisions.

The More Serious Problems: Without proper records & systems, things can spiral quickly:

Mistakes pile up

Disagreements with partners become common

Employees might take advantage of weak systems (like stealing cash)

And most importantly,

Block Field

This last point hits especially close to home for me. When I worked as a data scientist for a microloan fintech company, I saw how underserved this market was. Loan sharks thrive because traditional banks won't lend to small businesses without solid financial records. But setting up formal processes—like registering as an entity or hiring an accountant—costs too much time and money.

Zendai's Solution

Zendai is your personal AI accountant that lives inside the chat apps you already use every day (LINE, and soon WhatsApp). So you don't need to learn anything new. It's like talking to a helpful friend who knows about numbers.

Keeps Track of Expenses: Just send receipts or type expenses into the chat, and Zendai will categorize and organize them for you.

Generates Financial Reports: Get instant insights into your income, spending, and profits—all without needing to understand complicated spreadsheets.

Builds Your Credit Profile: By keeping accurate records, Zendai helps you prove your business's financial health to banks and lenders.

Block Field

This is just one example of how having organized records can open doors to opportunities that were once out of reach.

What's Next?

We're just getting started. In future blogs, I'll share stories from our users, dive deeper into how Zendai works, and explore other ways we're empowering local businesses.

If you're a small business owner, entrepreneur, or someone who cares about supporting grassroots economies, I'd love to hear from you. Reach out to me directly at sun@noru.app or try Zendai yourself—it takes less than a minute to get started.

Together, let's make sure no business gets left behind.

Stay tuned!